Our Bridal Muse

Fancy a little escape into a pre-covid wedding - me too! Things are a little heavy at the moment for brides so let’s find the joy in the little things and dream of when we will all dance at a party again.

I am delighted to finally share this beautiful bride Grainne and her fantastic wedding day

Photographys by Jenny McCarthy

Photographys by Jenny McCarthy

What is your best memory of your wedding day?

The best memory was the whole entire day! I loved every minute of it and didn’t stop smiling from ear to ear all day. It was so much fun to have all of our family and friends together under one roof, mixing and mingling and enjoying each other’s company, it was exactly how I had hoped our wedding would be.

What is your advice to a bride to be?

My advice would be to try and do it all step by step and enjoy all of the little steps along the way. I really miss it all and would love to do it all over again…I never thought I’d say that!

What was your biggest worry about getting your dress made? 

My biggest worry was that I couldn’t see how the finished product would turn out. I’m not a naturally creative person so I often tried to picture the dress in my head and found it difficult. But I trusted Sarah’s craft and creativeness and I’m so glad I did as I was absolutely delighted with the end result. It was also so comfortable which was  an important factor for me. I didn’t need any help to go to the loo and was able to dance all night long

What part of the process of having your dress made was most fun for you? 

It was a lot of fun from start to finish. I loved seeing the progress as the dress started to come together. I loved how much time I got to spend with my mam and bridesmaids. It was so nice to meet up for the various dress fittings in Clontarf and make an afternoon out of it going for lunch/coffee. 

And I really loved how informal and relaxed the whole process was. I always felt so comfortable with Sarah which is the opposite way I felt whenever I walked into bridal boutiques prior to discovering Sarah! 

076.jpg

Grainnes Dream Team

Photographer - Jenny McCarthy

Videographer – The Garage project

Hair - Aisling Hamill

Make-up – Ailbhe Lynch

Flowers – Caroline Slevin (@cacaslev)

Venue – Bellingham Castle

Cake – Emelie Matthews (@e_cakes)

Stationary – Zara McGonigle @The Little Wedding Studio)

A big thank you to Grainne for share this day with us - simple stunning.

Creating dresses is my passion, if you have ideas floating around for your dress drop me a line info@sarahfoycouture.com and I can make that dream come to life.

Sarah




 




Shimmering Beauty

Yippeee! I am back seeing brides this week. I can’t wait to see, chat and fit dresses again. I am so lucky to design unique dresses for my brides. I love how every dress is different and that every bride gets to have a dress that is tailor made for their style, shape and personality. Todays bridal muse Ciara was meant to wear a fully beaded sea green dress and when I see these photos I couldn’t imagine her in anything else. Thank you Ciara for the fun chats and for sharing your day with us .

Whats your best memory of the big day?

We hired the band tropical storm for the drinks reception and start of the meal. They are a 3 piece Filipino band and go around to different people and take requests of songs. One table requested Sweet Caroline and the room exploded. Everyone up on their feet dancing, swinging napkins, holding hands, and this was all before dinner. I turned to Richie and said ‘all of these people are here for us’ and we just had a look around, laughed and got back to singing! It was such a brilliant moment and set the tone for the evening of partying!! 

What advice would you give brides planning their wedding?

Where to start! As a make up artist who has been involved in hundreds of weddings, and I’ve also been a bridesmaid five times, I think I know weddings quite well!! Be organised so that you can just enjoy the last few days of lead up without having to run around and get things you could have done weeks ago! Then for the morning of the wedding make things as easy as possible so you can enjoy it. Have people around you that you really want there and have a bit of craic and no stress. Then once you get to the venue enjoy every minute. If something goes wrong laugh it off, there is nothing you can do about it. Enjoy the day, it only happens once and goes by so quickly!

What was the biggest worry about getting your dress made?

I suppose being a curvy girl I just wanted to have a dress that fit me and ‘would do’ I kind of never thought that I could actually feel really amazing in it. But I did. I felt amazing, it was special! It was also so ‘me’. I never once felt pressured to wear a white dress or a veil. I love them on other brides, but it’s not for me. Sarah was brilliant at giving me what I didn’t know I wanted!! 

What part of wedding dress process was most fun? 

Apart from seeing Sarah and having the craic? Hmm, maybe knowing that my dress was not going to be traditional and every time I saw it I loved it more. I kept thinking of peoples reactions to a green fully jewelled wedding dress and it would make me laugh! I never do anything traditional! I also loved what Sarah did with my mams dress, getting a dress my mam had previously loved and completely reinventing it to a new dress. My mam was so happy with her dress.

Ciara 1.jpeg

It was such a pleasure to design and make this dress for Ciara and what a spectacular day she had. Check out her amazing suppliers.

Ciara’s Dream Team

Photographer; Julie Cummins

Videographer: Keith Malone

Hairdresser: Megan Murphy Hair

Ciara’s rings and earrings: Chupi

Flowers and room decor: Frog Prince

Mother of bride and flower girl hair pieces: Rosemary Keating Design

A Hero's Wedding Styled By Amber

As a creative business it is hard to find time to create - I know that sounds crazy , I am only realising in this lockdown how little time I have given myself to really create - to let my mind wander, to dream and see what develops. At about week three all of a sudden ideas , projects and collections have started to pop into my head. I may have stayed up for hours watching macrame videos on Pinterest - obsessed. I’m excited again about creating and a lesson learned to take more time out for this part of my brain.

This brings me to Styled by Amber - I have a little design crush on this lady and her work. Between now and the competition deadline on the 31st May I am going to introduce you to the team behind the scenes. A small snippet of their story, their big dreams and how they are dealing with the covid-19. 

I’ve worked as an interior designer for over 12 years and have always been obsessed by the little details that give a space soul and personality. It’s those little touches that add magic and character. As a child I was always drawn to ‘fancy pages’ and unique little trinkets and have amassed an ever-growing collection of unique décor, props, vintage and antique finds that I use now for my events. I’ve always loved being the host, throwing parties and get-togethers for friends and family and I believe in going all-out for these happy occasions because, why not?! After styling my own wedding five years ago which I absolutely LOVED, I did the styling for some family members and friends and then previous interior design clients approached me about styling their wedding and it took off from there. I love the design process and capturing my clients’ vision for their big day, helping them refine their mood board to suit their venue, the time of year and how they want their day to feel – as this to me is most important. I want the love and romance of the occasion to be celebrated and enhanced by a beautifully styled setting that the couple and their loved ones can enjoy and remember for years to come. 

Most of my couples have postponed until next year due to the COVID-19 crisis which has been a hard decision for some of them who live abroad as so much planning as gone into their big day already. It is upsetting and disappointing for any couple having to reschedule or put other things in life on hold but on the whole I think people are being positive and hopeful and realise that it is necessary for the safety of everyone attending including themselves. I have reassured all my couples that their new date will be even more magical with all of this behind us and everyone will be only dying for a right old knees up by the time the wedding comes around!

I’ve just rebranded my logo and am happy to be adding furniture and prop hire to my services in the coming months.  Mostly I am so excited to get back to styling beautiful weddings and shoots and being creative!

Thank you, Amber for sharing. Check out and send some love to Styled by Amber on social

www.styledbyamber.com 

Instagram @styledbyamber_com

 The front-line workers are the people keeping this country running and this is our way to give back. If you work in a grocery shop, if you spend your days on the road delivering all our packages. If you know a nurse, a doctor, anyone helping their community we want to hear their story. Check out www.aherosweddingdream.com.

Keep dreaming

Sarah

A Hero's Wedding Florist Dream

It is all Tinas fault , hahah!. It was the lovely Tina at The Wild Bunch that contacted me back in April about this exciting new project to bring a team of wedding suppler’s together to create a dream wedding for one lucky frontline work . It was an immediate yes for me , so a big thank you to The Wild Bunch for joining us here today.Between now and the competition deadline on the 31st May I am going to introduce you to the team behind the scenes. A small snippet of their story, their big dreams and how they are dealing with the covid-19. 

We never set out to be florists! 14 years ago we’d just bought our home in Kilkenny; a little old stone farmhouse that everyone advised us to knock down and replace with “something decent” (we didn’t.) It came with an acre of land, and being slight hippies, we were determined to do something useful with it. We’d both been working in horticulture in various guises for some time and when I came across a magazine article about a small flower grower in England, it made perfect sense. That winter we ploughed up the whole garden and got planting.   

We started by selling at farmers’ markets; mixed bunches and lots and lots of sweet peas. Then, through the market in that first year, we booked our first wedding. 

That wedding was a baptism of fire but we were instantly hooked and have been ever since. I truly love weddings, all the emotion and the excitement. I love the creativity and spontaneity, the way every wedding is different and designed around so many factors; the couple, the season, the location. I love meeting couples, hearing their plans and their stories… and absolutely cherish seeing them again on the day. I love flowers but could never work with them without the “people” part.

In the first few years there were almost no other grower-florists in Ireland. There was none of the community or support that there is today for newcomers, and we really had to find our own way. On the other hand I suppose we were fairly unique at the time in what we offered; home grown natural, seasonal flowers; and we were surprised by how quickly things took off. We certainly had to learn on our feet in those early years but I think that has stood to us; we've learned to carve our own niche, which is so important in an industry that changes all the time.

Photography by Ivan Patarcic, Niall Scully, Alice Ahn and Louise Scott


Our hearts have gone out to all the couples that have had their plans affected by covid 19, some having been forced to change dates two or three times in the ever-unfolding crisis. We’re keeping in touch with all our couples and doing the very very best we can to accommodate new dates. Then we’re working with them to adapt their plans and their original style and aesthetic where necessary. For example, they might find themselves planning for a different season, or changing from an outdoor to an indoor ceremony, and we’re really enjoying finding ways to make things work.

Mind you we’ve found that some couples haven’t the time or the will to start over, and we get that completely. The Hero’s Wedding Dream Competition has been an eye-opener in this respect; from stories of cancelled weddings, to frontline workers on 12 hour shifts and partners struggling to work from home while caring for family. For lots of couples we’re just working quietly away in the background as much as we can, making sure that everything comes together when their big day finally comes. 

I have to say though that creatively we’ve been really enjoying the shut down! We’ve a garden full of flowers and for the first time in years we’ve been free to just enjoy them, to really see them again. And to play around with them, without any restrictions or limitations. Much-needed food for the soul. I’m currently waiting for the first big flush of roses so I can turn our front porch into something fit for a Vegas wedding chapel. Our neighbours barely bat an eyelid these days. 

 

This is a tricky one! This time last year I might have had a list. To work more with “big” wedding planners. To design big weddings. Possible world domination? But like many other people, shutdown has taught me a lot about what’s important; about family, about community and simply about our shared humanity. I've come to realise how very lucky we are with our little garden and our business.   

I want to continue to be able to get to know the couples we work with. I want to be there on the day feeling like I’m part of the family (yep I’m sad.) I want to continue to do weddings where we stay true to our aesthetic of seasonal, natural design.  I want a clear head to be able to walk around the garden and see all the creative possibilities. I don’t ever want to lose sight of those things that make this job so rewarding and so much fun. So strangely enough, the big dream was there all along, we just never spotted it before now.  

 

  Thank you, Tina, for sharing. Check out and send some love to The Wild Bunch on social

www.thewildbunch.ie

Instagram @wild_bunch_flowers

The front-line workers are the people keeping this country running and this is our way to give back. If you work in a grocery shop, if you spend your days on the road delivering all our packages. If you know a nurse, a doctor, anyone helping their community we want to hear their story. Check out www.aherosweddingdream.com.

 Keep dreaming

Sarah

Hero's Wedding Stationary Dream


Into week ten we go. It is hard to believe that we are in May, summer has arrived and no weddings are happening. No rails packed with dresses for final pressing, no exciting final fittings with our brides. I miss my brides. However, my involvement with hero’s wedding dream has me very excited. One lucky couple from the front-line community will win a wedding. Gifted to them by the most amazing suppliers in the industry.

 Between now and the competition deadline on the 31st May, I am going to introduce you to the team behind the scenes. A small snippet of their story, their big dreams and how they are dealing with the covid-19. 

Today, I’m introducing you to another member of the dream team Deirdre from Last Colour Down

IMG_1090_lowres.jpg

“Last Colour Down has been more of a gradual process over a number of years to be honest. I officially set up the company in January 2020, but I had been dabbling with wedding stationery for a number of years before this. I’ve always been interested in print design. Even when I was working as a graphic designer in the digital space, I free-lanced on the side doing print work for small businesses, brands and of course, wedding stationery. Not to be clichéd, but it finally feels like I’ve found my calling! In an increasingly digital world, I find the physicality of working with paper to be therapeutic, it really makes you slow down and appreciate the process. I love working with traditional methods and incorporating contemporary designs. If you like minimalist modern design and are looking for something non-traditional, I’m your gal.”

As my job with couples is such a collaborative process, open communication is so important at the best of times, but is especially during this pandemic. Maintaining this line of communication has been my goal since this all began. I have started a blog, which has been on my to-do list forever! I’ll be sharing helpful tips for couples in relation to COVID-19 and their wedding stationery, guides on printing, help with wording your invitations and just general inspiration. On a more practical level, I am working on a range of ‘Change the Date’ cards, both digital and printed, that will be available soon!

The big dream for Last Colour Down would be to have a dedicated workspace, with a studio/showroom upstairs and a gorgeous retail store below, which would sell the most amazing stationery imaginable. While I love working from home, my tiny desk can’t cope with much! I would also love to explore more specialty printing and how these methods can be used in more contemporary ways. I want to push the boundaries of what makes a traditional wedding invitation. If any couples out there are looking to try something new and different, please get in touch!

brandshootJan20_AF_03.jpg

Thank you Deirdre, for sharing. Check out and send some love to Last Colour Down on social

www.lastcolourdown.com

Instagram @lastcolourdown

The front-line workers are the people keeping this country running and this is our way to give back. If you work in a grocery shop, if you spend your days on the road delivering all our packages. If you know a nurse, a doctor, anyone helping their community we want to hear their story. Check out www.aherosweddingdream.com.

 Keep dreaming

Sarah

 

 

Spring Wedding

My mission today - bring a little sunshine into your lives. This time last year I was hand stitching the final little flowers and petals to this beautiful dress. So forget about self isolation and postponed plans for 5 mins and take in this stunning wedding, full of love and happiness. Start dreaming again about how your day may look.

All images by the talented Christina Brosnan

Living in the states and planning a wedding in Ireland is no easy task and Kate put her trust in her mammy Maggie and I to pull of this dress -I think we did well.

What is your best memory of your wedding day?

My best memory from my wedding was walking down the aisle, it was so great seeing all my friends and family who had traveled near and fair for the first time. I felt like I floated down the aisle with all their well wishes and love. Seeing Barry for the first time and having my Father Mike hand me off to him was an emotional and happy experience that I will never forget.

What is your advice to a bride to be?

Savor every minute of your wedding, enjoy the planning process....the late nights after work deliberating over details such as stationary and flowers. You will be so happy with the time and attention to detail you invested into planning. But most importantly on the day remember it is about you and your future husband and the people you surround yourself with. Enjoy the moment!


What was your biggest worry about getting your dress made?

My biggest worry was that the dress wasn't going to turn out as I expected. To be honest having a dress made from half way across the world , in which I would only be able to have a few fittings, sounds like madness. However the minute I met Sarah and explained my vision to her I knew I was in great hands. Sarah has such a calming influence and knows her craft so well, her confidence and calming nature was infectious which made the whole process so enjoyable.

What part of the process of having your dress made was most fun for you?

I really enjoyed every fitting as it was amazing to see the dress come together. My Mother came to each fitting and it was a great bonding experience, I think we cried with joy every time Sarah brought the dress closer to perfection. The quality of fabrics and embellishments Sarah used were like nothing you would see at some of the bridal boutiques so we really enjoyed choosing those together also!


Kate’s Dream Team

Christina Brosnan - Photographer https://www.instagram.com/christinabrosnan/

Emma Walking Edit House - Videographer https://www.instagram.com/edithousedublin/

Joanne Kelly - Hair stylist https://www.instagram.com/joannekellyhair/

Kate Rose Crean - Make Up Artist https://www.instagram.com/katerosecrean/

Apple Berry Press - Wedding Stationary https://www.instagram.com/appleberrypress/

Paula K Flowers - Wedding Flowers https://www.instagram.com/paula0casey/

McDowell's Jewellers - Wedding Jewelry https://www.instagram.com/mcdowellsjewellers/

The Cake Cuppery / Catherine Lawlor -  https://www.instagram.com/thecakecuppery/

Laduree - https://www.instagram.com/ladureeireland/

 

Thank you Kate for sharing your day with us and trusting me and you mom with this beautiful dress. I can’t believe your anniversary is around the corner .

Stay safe everyone and keep dreaming

Sarah






 

Our Bridal Muse - Anne Marie

What a January , meeting new brides has been so invigorating. To explain - Sarah Foy brides are amazing, they love to be unique, march to their own beat and truly a dream to work with. This little lady Ann- Marie is no exception. From day one she had a vision of how she wanted to look and trusted that vision to me

What is your best memory of your wedding day?

My best memory of the day for me was straight after dinner we had drummers play they really put everyone into gear for the dance floor.

What is your advice to a bride to be?

Your going to have so many opinions. I would say write your dream day down at the beginning and when you feel yourself going of track to refer back to it.

What was your biggest worry about getting your dress made?

My biggest worry was that I wouldn’t find the right person to do it. But after finding Sarah from the very first meeting she put me at ease and I knew she was the one.

What part of the process of having your dress made was most fun for you?

Every time I went for a fitting I didn’t want to take off the dress. It was so amazing watching it come to life piece by piece my very own dress that no one has tried on before or even set eyes on - It was one of a kind.

Thank you Ann-Marie for sharing your truly unique day

The Dream Team

Our photographer was Susan Jefferies www.sjphotography.ie

Our Videographer was Adrian Carton www.amcfilms.ie

Our hair was Mia Kane 086 888 4894

Make up was Lesley Nugent 083 863 4761

Our Venue was Rock Farm Slane http://rockfarmslane.ie.


Our Bridal Muse - Amy

Creating embellishments is my favorite part of making a brides dress. Developing a unique design for our brides every single time. Amy wanted a bodice detailed with 3D flowers pearls and crystals - Your wish was my command.

What is your best memory of your wedding day?

There are so many, its hard to pick one. I actually loved having our pics taken. It was a little time to ourselves after a very emotional and nerve racking morning. Our photographer was great, we had lots of giggles, the chance to talk about the day so far and spend a bit of time together, I finally felt totally relaxed.

What is your advice to a bride to be?

Just really try to chill and be in the moment. Easier said than done I know. Everyone says how quickly the day goes by but you just can’t comprehend how true that is, blink and its gone.

What was your biggest worry about getting your dress made?

I didn’t have a worry, Sarah made me feel totally at ease. I had gone and bought a dress previously and realized it was not ‘the one’. After a chat with Sarah I felt confident selling it and leaving my ideas for my dream dress with her

What part of the process of having your dress made was most fun for you?

 I loved the regular fittings and seeing it come together… really felt a part of the dress being made and it kept up the excitement.

The Dream Team

Our suppliers were all amazing. We got married at Coolbawn Quay in Tipperary and the staff there went so out of their way to ensure everything run smoothly and everyone was having a great time. They also did their very best to calm me down and take any extra tasks off my hands, cannot recommend them enough. The food was also out of this world and people are still talking about the lamb 3 months later.

Our photographer Derek - Memento photography had us giggling and feeling relaxed all day. He was also really quick so we didn’t miss much of the reception and had plenty of time with our loved ones. When we received the photographs it brought back the whole day, he caught so many natural moments and that is exactly what we were looking for.

Hair by Joanne, Nenagh. Joanne was so great on the morning of the wedding. Kept everyone calm and managed to please four very different bridesmaids.

Make up  Jane Greely

Videographer  Blat Garcia, Edithouse

Flowers Elizabeth Rose, Nenagh

Band Poplife really did make our day… we had to of them play the ceremony and reception drinks and then the full band on the night. Absolutely loved them and all of our guests commented how great they were.

I loved our fittings too Amy, designing for you was a dream.


A year in pictures

For me pictures speak volumes - I’m a visual girl so what better way to sum up my year.  

Wishing you all a wonderful 2019  

Our Bridal Muse - Fiona

How do you have it all? How can you have a romantic dress and a slinky evening wear style ? How can you incorporate the lovely details you have pinned on your secret Pinterest board ? Todays bridal muse Fiona was exactly like you. She had a dream of what she wanted to wear on her wedding day and I helped her to bring those ideas to life.

What is your best memory of your wedding day?

Myself and my husband walking around the streets of Sorrento (Italy) town with our photographers. By that stage we were more comfortable having our photos taken and most of my nerves had subsided after the ceremony. It was lovely having some time together and having so many passers by congratulate us and compliment me on my dress. I had removed my overskirt for this part of the day so it was easy to walk around in the main slimmer fitting dress and I didn't get overheated at all.

What is your advice for a bride to be?

This is by no means unique advice as I myself had heard it so many times before my actual wedding but it is "enjoy ever second as its over so fast". Also, don't care what anyone thinks, its your day, as you've invested so much time, money and energy planning it, you want to enjoy every moment and have no regrets, for instance if your nervous remind yourself this is what you wanted and enjoy all the attention as you only get one day! Also, enjoy all the lead up to the wedding as much as possible while it lasts, as everyone is so interested and happy for you and your hubby to be!

What was your biggest worry about getting your dress made?

That what I wanted overall wouldn't work, as I would have liked various aspects of different dresses that I had previously tried on but no one dress had it all! Sarah knew exactly what I had in mind when I showed her some photos from my Pinterest board. I had confidence that Sarah would advise on what would work and not work all throughout the design process and at each fitting I might have had a new idea to run by her, and I always worried that I was asking for too much or being too fussy, but Sarah was open to all my ideas along the way and would always say that we can try this and see if it works and if not we can remove that part.

What part of having your dress made was the most fun for you?

Having my own input into my dress was the most exciting as I ended up with exactly what I wanted and was able to merge different styles and end up with something modern, romantic, with vintage aspects and overall unique. I also enjoyed attending the fittings every couple of months with my mam and/or mother in law to be. We would make an afternoon of it and go for lunch somewhere nearby afterwards or a walk on Bull Island. It was exciting being able to share this with them and talk about the progress that had been made with the dress after each appointment.

The Dream Team

Location Sorrento in Italy

Hair and makeup Joanna Falanga www.makeupartistsorrento.com

Photographer Enzo Campitelli

Wedding planner Sorrento Sunland - They were extremely organised and provided visibility from the start on prices unlike a lot of other wedding planners that I had contacted. Sorrento Wedding Planner (@sorrentosunland) • Instagram photos and videos

Dream location and dream wedding thank you so much Fiona for sharing your day with us. It was such a pleasure to work with you and bring your vision alive

Have you got a dress in mind that you want to create for your wedding? This is what I love to do so drop me an email now info@sarahfoycouture.com

Ethical Bridal Choices

Is it possible to shop ethically for your wedding dress? Is it even something you have thought about? As we start to see customers and designers taking a more thoughtful approach to purchasing and designing, can we shop ethically for our wedding attire? Today I’m giving you some ideas to approach your dress shopping with an ethical eye.

There are bridal designers out there that are paving the way in ethical sustainable bridal wear with out compromising on design . www.sanyuktashrestha.com is one such designer along with Minna http://www.minna.co.uk/ and company’s like reformation https://www.thereformation.com. Although the lovely Little White dress shop stocks sanyuktashrestha gowns you will have to do some research into designer and stockists or travel to the Uk to find your dress

Ask- when starting out on your dress hunt don’t be afraid to ask and research designers you like for information on there ethical practices. The ethical bridal industry is young and you may find it hard to find a 100% perfect company but any move towards a conscious purchase is good in my book.

www.butterflyphotography.ie

Upstyling a wedding dress is a lovely thoughtful and sustainable way to find your dress. A heirloom gown or second hand dress can be reworked and made exclusively yours with the help of a good dress maker or designer. Taking a preloved dress either from a family member or wonderful sites like Once Wed can be the answer to both a budget and style conscious bride

Picking an Irish designer to produce an exclusive dress for you with ethically fabrics and sustainable practice in mind is another very good option for a conscious bridal. You would not only meet your ethical goals but have some input into the style and design you wish to have for your dream dress. Of course that would be a product I would happily undertake here at Sarah Foy Couture. But a quick google check will find you other great Irish designers that would happily help you create your dream dress

http://www.johannakingphotography.com/

My own ethical journey has been sporadic at best on till this last 18 months. Between a house move and the onslaught of children’s toys into the house I turned firstly to a great podcast The Minimalists, which started me on a series journey to change my purchasing habits. Over the last year I have read and watched some great resources that really help me understand more clearly the effect fast fashion is having on the world. Still far from perfect, I have certainly had a big change in my attitude to everything I purchase. That mind set certainly doesn’t change when I think and purchase for my brides. As all of our dresses are designed and made in my home studio they are certainly ethically produced. However, the move to more sustainable fabrics may take a while longer I now have a select of organic silks options for brides to be and on the hunt for new and exciting alternatives for our fabrics.

As other aspects of our business evolve, I hope to continue to think and purchase as ethically as possible from our packaging to stationary. I also firmly believe that supporting other Irish businesses is essential to staying sustainable and ethical within Sarah Foy Couture.

 

Our month in pictures - March

Snow days hit the studio this month again but spring is starting to appear day by day. The rails are at busting point in the studio which signals summer wedding season is on the way.

Creatives At Work

Michelle O'Halloran

 Watching Michelle work her magic is something to marvel, she is a sculptor of hair but manages to transform hair into this effortless but elegant style. I always feel so lucky to have met some of the best people in the wedding industry. True creatives that have only passion for what they do - Michelle is one of these people, a pleasure to work with and to know. 

Who is your bride?
The effortless, chic bride. She prefers the more natural, casual and even ‘messy’ styles on the red carpet.
I love hair that isn’t ‘trying to hard’. It’s got a natural, effortless feel. It’s pretty, soft to the eye and in good condition. Obviously, when it comes to wedding styling, I have to apply techniques that make this type of hair last all day and look fresh in photos from the morning to night.
 
When do you feel most inspired?
Trust is major factor when it comes to being creative. On photoshoots, I am given free reign to be creative, with only a few guidelines and restrictions.
Of course, working with a bridal client is a different process, the more open the client is to suggestions, the more options she will have.  I want my clients to be honest about what suggestions they like and don’t like. It is this collaboration that makes sure the bride leaves the trial happy and satisfied.
 

How do you feel meeting a new bride to be?
This question has a couple of answers for me
- Excited and curious! Usually by the time I meet a bride, we have been in touch over email for a number of months. It’s lovely to finally put a face to the name.
- Cautious! Most brides are excited about their hair trial.  However, some are nervous and a little overwhelmed. By the time we meet, there can be a lot of wedding details to juggle.  Getting married is EMOTIONAL. I need to tread lightly to help the bride enjoy the experience. I regularly find, that brides are much more relaxed on their wedding day, than at the trial.
 
What do you like to hear from a bride? 
It is so important that the bride has thought about the hairstyle she wants before meeting me i.e. only the individual bride can know whether she feels most confident with her hair up or down. I like brides to do their research and collect inspiration pictures. A picture speaks a thousand words. Everyone’s definition of ‘soft’ or ‘casual’ is different and I need reference pictures to understand yours.
 
Best questions – Do I have the right haircut for this style? How can I prepare my hair? Most people don’t realise that without the right layering and condition, curls can fall flat more quickly. Wisps and tendrils look better when shorter and texturized (cutting technique). Artificial colour often gives better shine/gloss, than natural hair colour. There is a reason the model in the magazine and the Hollywood star on the red carpet looks so amazing - preparation is key.

How did you find your calling?
Hairstyling started out as a hobby for me. After finishing university, I felt a little lost and unprepared for the working world. I took a leap of faith, changed paths and signed up for a private hairdressing course. I loved it immediately and took to it very naturally. I started out doing photoshoots and met make up artist Emma Farrell (EF Creative Studios). She just kept giving my number out to brides. It was a bit of an accident, that turned out to be the best thing that could have happened!
 

Thank you so much Michelle for sharing your wisdom with us today. Your passion and love of your job shines through.

Check out more of Michelle's Work

http://www.michelleohalloran.com/

https://www.facebook.com/michelle.o.hairstylist

https://www.instagram.com/moh_hairdesign/